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Essentials of marketing communications

Blythe, Jim

Essentials of marketing communications Jim Blythe - 3. ed. - Harlow FT/Prentice Hall 2006 - XII, 332 Seiten Diagramme

Includes bibliographical references and index

ISBN: 9780273702054

LCCN: 2004057631

Subjects--Index Terms: Communication in marketing Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8

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