Marketing management : a South Asian perspective /

Marketing management : a South Asian perspective / Philip Kotler ... [et al.]. - 12th ed. - Delhi, India ; New York : Pearson/Prentice Hall, 2007, 2006. - xxvi, 771 p. : ill. (some col.) ; 26 cm.

"Authorized adoptation from the United States edition, entitled Marketing management, 12th edition, ISBN 0131457578, by Kotler, Philip and Keller, Kevin Lane, published by Pearson Education ... c2006"-T.p. verso.

8131702006

2003411922


Marketing--Management.
Marketing--Management.--South Asia
Marketing--Management.--India
Marketing--Gestion.
Marketing--Gestion.--Inde

HF5415.13 HF5415.12.S754 / .M352325 2007

658.8

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