Marketing management : a South Asian perspective /
Marketing management : a South Asian perspective /
Philip Kotler ... [et al.].
- 12th ed.
- Delhi, India ; New York : Pearson/Prentice Hall, 2007, 2006.
- xxvi, 771 p. : ill. (some col.) ; 26 cm.
"Authorized adoptation from the United States edition, entitled Marketing management, 12th edition, ISBN 0131457578, by Kotler, Philip and Keller, Kevin Lane, published by Pearson Education ... c2006"-T.p. verso.
8131702006
2003411922
Marketing--Management.
Marketing--Management.--South Asia
Marketing--Management.--India
Marketing--Gestion.
Marketing--Gestion.--Inde
HF5415.13 HF5415.12.S754 / .M352325 2007
658.8
"Authorized adoptation from the United States edition, entitled Marketing management, 12th edition, ISBN 0131457578, by Kotler, Philip and Keller, Kevin Lane, published by Pearson Education ... c2006"-T.p. verso.
8131702006
2003411922
Marketing--Management.
Marketing--Management.--South Asia
Marketing--Management.--India
Marketing--Gestion.
Marketing--Gestion.--Inde
HF5415.13 HF5415.12.S754 / .M352325 2007
658.8