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Marketing Communications in Tourism and Hospitality : concepts, strategies and cases /

McCabe, Scott.

Marketing Communications in Tourism and Hospitality : concepts, strategies and cases / - Oxford : Butterworth-Heinemann, 2009. - XX, 300 p. : il. ; 25 cm

ISBN: 9780750682770

Subjects--Topical Terms:
Marketing.

LC Class. No.: T04 Manuales

Dewey Class. No.: 338.47910688

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