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Services marketing : text & cases /

Nargundkar, Rajendra, 1960-

Services marketing : text & cases / Rajendra Nargundkar. - 3rd ed. - New Delhi, India : Tata McGraw Hill Education, �2010. - xix, 469 pages, 10 pages of plates : illustrations (some color) ; 25 cm

Includes bibliographical references and index.

ISBN: 9780070682122

Subjects--Topical Terms:
Service industries--Marketing.--India
Service industries--Marketing--India--Case studies.
Services (Industrie)--Marketing.--Inde
Services (Industrie)--Marketing--Inde--�Etudes de cas.
Service industries--Marketing.

Subjects--Geographic Terms:
India.

Index Terms--Genre/Form:
Case studies.

LC Class. No.: HD9987.I42 / N37 2010

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