Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan,
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / How to create uncontested market space and make the competition irrelevant - Expanded edition. - xxviii, 287 pages : illustrations ; 25 cm
Includes bibliographical references (pages 263-270) and index.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
9781625274496 1625274491
Perseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 SAN 631-760X
2014032847
GBB4F0342 bnb
016984005 Uk
New products.
Market segmentation.
BUSINESS & ECONOMICS--Development--Business Development.
658.802
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / How to create uncontested market space and make the competition irrelevant - Expanded edition. - xxviii, 287 pages : illustrations ; 25 cm
Includes bibliographical references (pages 263-270) and index.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
9781625274496 1625274491
Perseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 SAN 631-760X
2014032847
GBB4F0342 bnb
016984005 Uk
New products.
Market segmentation.
BUSINESS & ECONOMICS--Development--Business Development.
658.802