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Marketing management in South Africa /

Marketing management in South Africa / - 1st ed. - Johannesburg : Lexicon Publishers, 1992. - 662 pages

Includes bibliographical references and index.

Case studies : Airkon, City Lodge, Mutual Building Society.

ISBN: 1868132927 9781868132928

Subjects--Topical Terms:
Marketing--Management.
Marketing--South Africa.

Subjects--Geographic Terms:
South Africa.

Dewey Class. No.: 658.80968

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