Strategic marketing : creating competitive advantage /
West, Douglas C.,
Strategic marketing : creating competitive advantage / - Third edition. - xxi, 571 pages : illustrations (some color) ; 25 cm
Includes bibliographical references and index.
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
9780199684090 019968409X
2014959482
GBB504021 bnb
017008889 Uk
Marketing--Decision making.
Marketing--Management.
658.802
Strategic marketing : creating competitive advantage / - Third edition. - xxi, 571 pages : illustrations (some color) ; 25 cm
Includes bibliographical references and index.
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
9780199684090 019968409X
2014959482
GBB504021 bnb
017008889 Uk
Marketing--Decision making.
Marketing--Management.
658.802