Consumer behavior /

Schiffman, Leon G.

Consumer behavior / - 9th ed. - New Delhi : Prentice-Hall of India, 2007. - XVIII, 561, C-38, G-11, I-22 str. : ilustr. ; 26 cm

Kazala.

9788120330863 8120330862


Consumer behavior.
Motivation research (Marketing)

658.8342

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