Introduction to e-commerce /

Rayport, Jeffrey F.

Introduction to e-commerce / - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, �2004. - xxvii, 516 pages : illustrations ; 27 cm. - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and index.

This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.

9780070582279 0070582270

2003044184


Electronic commerce.
Strategic planning.
Internet marketing.
Internet advertising.
Electronic commerce.

658.84

Powered by Koha