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Marketing for tourism

Holloway, J. Christopher,

Marketing for tourism - 4th edition. - Harlow (England) ; London ; New York : Financial Times Prentice Hall : Pearson Education, 2004. - 1 vol. (510 p.) : ill. ; 25 cm

Bibliogr. p. 494-497. Index.

ISBN: 9780273682295

Subjects--Topical Terms:
Tourism--Marketing.
Tourism--Marketing--Case studies.
Tourism.
Tourism--Marketing

Index Terms--Genre/Form:
Case studies

Dewey Class. No.: 910.688

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