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Airline Marketing and Management

Shaw, Stephen, 1950-

Airline Marketing and Management - 7th ed. - Farnham : Ashgate, 2011. - xi, 364 p. ; 24 cm

Previous edition: 2007.

Includes bibliographical references and index.

ISBN: 9781409401476 9781409401490

Subjects--Topical Terms:
Airlines--Management.
Airlines--Marketing.
Applied marketing.
Air traffic.
Airlines--Management.
Airlines--Marketing.

Dewey Class. No.: 387.740688

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