Public relations writing : strategies & structures /
Newsom, Doug
Public relations writing : strategies & structures / Doug Newsom, Jim Haynes. - Eleventh edition. - xx, 362 pages : illustrations, charts ; 23cm
"Welcome to this 11th edition of Public Relations Writing. The authors are the same ... [...]. What is different is a slight change in the book's subtitle to Strategies and Structures. Inside you will find many changes in the chapters, since the field is constantly in flux."--Page xix.
Includes bibliographical references (pages 342-350) and index.
Part 1. PR writing: role and responsibility -- part 2. Winning principles -- part 3. Preparing to write -- part 4. Writing for select audiences -- part 5. Writing in turbulent times.
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.
9781305500006 1305500008
2015947424
Public relations--Authorship.
Business writing.
Public relations.
Business report writing.
Style commercial.
Relations publiques.
public relations.
Business report writing
Business writing
Public relations
Public relations--Authorship
659.2
Public relations writing : strategies & structures / Doug Newsom, Jim Haynes. - Eleventh edition. - xx, 362 pages : illustrations, charts ; 23cm
"Welcome to this 11th edition of Public Relations Writing. The authors are the same ... [...]. What is different is a slight change in the book's subtitle to Strategies and Structures. Inside you will find many changes in the chapters, since the field is constantly in flux."--Page xix.
Includes bibliographical references (pages 342-350) and index.
Part 1. PR writing: role and responsibility -- part 2. Winning principles -- part 3. Preparing to write -- part 4. Writing for select audiences -- part 5. Writing in turbulent times.
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.
9781305500006 1305500008
2015947424
Public relations--Authorship.
Business writing.
Public relations.
Business report writing.
Style commercial.
Relations publiques.
public relations.
Business report writing
Business writing
Public relations
Public relations--Authorship
659.2