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Beyond loyalty the next generation of strategic customer relationship management

Chenet, Pierre.

Beyond loyalty the next generation of strategic customer relationship management Pierre Chenet, Jon Ivar Johansen. - New Delhi Prentice-Hall of India 2006. - ix, 110 pages illustrations 22 cm

Include bibliography referencing

English

ISBN: 8120329384 9788120329386

Subjects--Personal Names:
Pierre Chenet

Subjects--Topical Terms:
Customer relations--Management.
Consumer satisfaction.--Satisfaction.
Consumer satisfaction.
Customer relations--Management.

LC Class. No.: HF5415.5 / C518b 2006

Dewey Class. No.: 658.812 CHE

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