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Services marketing : People, technology, strategy.

Lovelock, Christopher.

Services marketing : People, technology, strategy. Christopher Lovelock ; Jochen Wirtz and Jayanta Chatterjee. - 7th ed. - New Delhi : Pearson, 2011. - xxi, 683 pages : illustrations

Includes glossary and index.

Includes glossary and index.

English

ISBN: 9788131759394 8131759393

Subjects--Personal Names:
Christopher Lovelock

Subjects--Topical Terms:
Marketing.
Marketing.
marketing.
Marketing.

Subjects--Index Terms: Business Strategy - Technology-Service marketing

Dewey Class. No.: 658.8 LOV

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