Entrepreneurship & new venture management:

Entrepreneurship & new venture management: - 4th ed. - Cape Town : Oxford University Press Southern Africa, 2011 - 420 pages. Illustrations

Includes index, glossary

Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planning and managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained


English

9780195997460


Van Aardt, Isa,




Entrepreneurship--South Africa.
New business enterprises--Management.
New business enterprises--South Africa.


South Africa

Venture management

338.04 ENT

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