MARC details
| 000 -LEADER |
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04543cam a2200505Mi 4500 |
| 001 - CONTROL NUMBER |
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on1224586355 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240605122939.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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100513s2006 xx eo 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780131877290 |
| 024 8# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
0131877291 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1224586355 |
| Canceled/invalid control number |
(OCoLC)70161431 |
| -- |
(OCoLC)827899709 |
| -- |
(OCoLC)1153048916 |
| 037 ## - SOURCE OF ACQUISITION |
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| Stock number |
CL0500000004 |
| Source of stock number/acquisition |
Safari Books Online |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
TOH |
| Language of cataloging |
eng |
| Transcribing agency |
TOH |
| Modifying agency |
VT2 |
| -- |
OCLCO |
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OCLCF |
| -- |
OCLCO |
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OCLCQ |
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UMI |
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CEF |
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AU@ |
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OCLCO |
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OCLCQ |
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OCLCL |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
d------ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD2755.5 |
| Item number |
P73 2006 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
339.46 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Prahalad, C., |
| 245 14 - TITLE STATEMENT |
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| Title |
The Fortune at the Bottom of the Pyramid: |
| Remainder of title |
Eradicating Poverty Through Profits |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
[Place of publication not identified] : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (304 pages) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid , now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere . This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone . Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf form... |
| 542 ## - INFORMATION RELATING TO COPYRIGHT STATUS |
|---|
| Copyright statement |
� Pearson Technology Group |
| Copyright date |
2006 |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Made available through: Safari, an O'Reilly Media Company. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; Title from title page (viewed January 27, 2006). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
International business enterprises |
| Geographic subdivision |
Developing countries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Basic needs |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Poverty |
| Geographic subdivision |
Developing countries |
| General subdivision |
Prevention. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Purchasing power |
| Geographic subdivision |
Developing countries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Target marketing |
| Geographic subdivision |
Developing countries. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
International business enterprises |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Poverty |
| General subdivision |
Prevention |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Purchasing power |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Target marketing |
| Source of heading or term |
fast |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
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| Geographic name |
Developing countries |
| Source of heading or term |
fast |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
O'Reilly for Higher Education (Firm), |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Safari, an O'Reilly Media Company. |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship information |
has work: |
| Label |
The fortune at the bottom of the pyramid (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCXgtkvHkf6GbPkFdPCJGQC |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| h (OCLC) |
NO HOLDINGS IN GHUCC - 19 OTHER HOLDINGS |
