MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02004cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn678924608 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240705085915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101104t20122012njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010046655 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273753360 |
| Qualifying information |
(pbk.) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000046168902 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
13676231 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)678924608 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
BDX |
| -- |
IAK |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
CUS |
| -- |
ATSAE |
| -- |
WOR |
| -- |
NZHMA |
| -- |
OCLCO |
| -- |
OCLCL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KOT |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management: |
| Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Upper Saddle River, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2012] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 657, Pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
29 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Gestion. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010209 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing - Designing and managing services - Analysing customers - Analysing business market |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| Relator term |
author. |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PBJyxbJfXdVJ7GfVFcW83cP |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship information |
has work: |
| Label |
Marketing management (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCH8yMJJdwVYwFYRG6RFdwC |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN GHUCC - 179 OTHER HOLDINGS |
