MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02908cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn858531144 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240618131813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130918s2013 sa a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780195999327 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0195999320 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)858531144 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Z5F |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
Z5F |
| Modifying agency |
Z5F |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
P4A |
| -- |
YDXCP |
| -- |
OCLCA |
| -- |
Z@L |
| -- |
OL$ |
| -- |
X$@ |
| -- |
OCLCO |
| -- |
OCLCL |
| -- |
OCLCQ |
| -- |
OCLCL |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
f-sa--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8343 CON |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mpinganjira, Mercy. |
| 245 10 - TITLE STATEMENT |
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| Title |
Consumer behaviour : |
| Remainder of title |
South African psychology and marketing applications / |
| Statement of responsibility, etc. |
Mpinganjira, Dos Santos, Botha, Du Toit, Erasmus, Maree, Mugobo [authors]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Goodwood, Cape Town : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press Southern Africa, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
403 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
Book |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Include index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to consumer behaviour -- Consumer motivation -- Learning and information processing -- Consumer perceptions -- Personality -- Consumer attitudes -- Social class, reference groups and the diffusion of innovation -- Cultural and sub-cultural influences on consumer behaviour -- Family and household influences on consumer behaviour -- Situational influences on consumer behaviour -- Market segmentation from a South African perspective -- Communicating with consumers -- Consumer decision models -- Consumerism and consumers as citizens. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"What exactly drives motivation? How important are social class, status and group influences when making a buying decision? How important is it to be ethically and socially responsible when dealing with issues surrounding consumer behaviour? Consumer Behaviour covers the essential concepts of a subject that not only straddles both marketing and industrial psychology, but also goes beyond the discussion of why people buy things. Consumer Behaviour provides internationally accepted theories which are relevant to the South African context."--Publisher's description. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Source of heading or term |
Mpinganjira |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
South Africa. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dos Santos, Maria A. O. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Botha, Elrie, |
| Dates associated with a name |
1970- |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCjFP4G3Jp4t3CwCTpfXjYd |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Du Toit, D. A. |
| Fuller form of name |
(Danie A.) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCjxrmbPgMHDTwGPGxtW9H3 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Erasmus, Alet. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maree, Tania. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mugobo, Virimai Victor. |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship information |
has work: |
| Label |
Consumer behaviour (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCGX8Kgtc6qgjBPF8dRTHyd |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN GHUCC - 28 OTHER HOLDINGS |
