MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02902cam a2200553Mi 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1153990927 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240705103428.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200512s2015 xxka fo 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273786542 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273786547 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273786573 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273786571 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Terms of availability |
5931 |
| Source of number or code |
Identificador Ebook7-24 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1153990927 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DIGCT |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Transcribing agency |
DIGCT |
| Modifying agency |
ELBRO |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCLCL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 CHA |
| Item number |
C433 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave |
| Relator term |
autor. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital business and E-Commerce management: |
| Statement of responsibility, etc. |
Dave Chaffey. |
| Remainder of title |
Strategy, implementation and practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2015 |
| Place of publication, distribution, etc. |
Edinburgh Gate |
| Name of publisher, distributor, etc. |
Pearson Educacion |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Edinburgh Gate |
| Name of producer, publisher, distributor, manufacturer |
Pearson Educacion |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi,680 Pages. |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
Book |
| 490 ## - SERIES STATEMENT |
|---|
| Materials specified |
Series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index and Glossary |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction |
| -- |
Introduction to digital business and e-commerce |
| -- |
Marketplace analysis for e-commerce |
| -- |
Managing digital business infrastructure |
| -- |
E-environment |
| -- |
Strategy and applications |
| -- |
Digital business strategy |
| -- |
Supply chain management |
| -- |
E-procurement |
| -- |
Digital marketing |
| -- |
Customer relationship management |
| -- |
Implementation |
| -- |
Change management |
| -- |
Analysis and design |
| -- |
Digital business service implementation and optimisation |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
In 1849, a group of settlers travelling west towards the promised land, California, entered a then unnamed valley. The valley presented a harsh environment with a barrier of mountains to the west making the way forward unclear. Some of the settlers lost their lives as they sought to find a route west before eventually reaching California and what was to become one of the most prosperous places on earth. As the group left the valley, one of the women in the group turned and said, 'Goodbye, Death Valley', and hence the valley got its name. |
| 546 ## - LANGUAGE NOTE |
|---|
| Information code or alphabet |
English |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Versi�on impresa. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Source of heading or term |
t |
| Personal name |
Chaffey, Dave |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business enterprises |
| General subdivision |
Computer networks. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing digital. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business enterprises |
| General subdivision |
Computer networks |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| Source of heading or term |
fast |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Digital Business - Digital e-commerce - Digital business and E-commerce Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dave Chaffey |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Label |
Digital business and E-commerce management (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCGWQYBbTGkjGYBQ4JwX9Qq |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.ebooks7-24.com/?il=5931">http://www.ebooks7-24.com/?il=5931</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.ebooks7-24.com/portadas/?ID=5931p">http://www.ebooks7-24.com/portadas/?ID=5931p</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://elibro.net/ereader/elibrodemo/223847">https://elibro.net/ereader/elibrodemo/223847</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Call number prefix |
TR |
| Call number suffix |
CHA |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN GHUCC - 2 OTHER HOLDINGS |
