MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01894cam a2200577Mc 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn965814372 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240626074919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161115s2017 nyu 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016045017 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
872544532 |
| Source |
DE-101 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292092898 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292092890 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292115252 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292115254 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292170664 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292170662 |
| 029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
GBVCP |
| System control number |
872544532 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
CHBIS |
| System control number |
010888769 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
CHVBK |
| System control number |
482913088 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
482272058 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
CHVBK |
| System control number |
555324508 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
CHNEW |
| System control number |
001032420 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)965814372 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GBVCP |
| Language of cataloging |
ger |
| Description conventions |
rda |
| Transcribing agency |
GBVCP |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
DEBSZ |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
DEHBZ |
| -- |
OCLCO |
| -- |
OCLCA |
| -- |
OCLCO |
| -- |
OCLCL |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
VerfasserIn. |
| Relationship |
aut |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing |
| Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh European edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York |
| Name of producer, publisher, distributor, manufacturer |
Pearson |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
670 Pages |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
Text |
| Content type code |
txt |
| Source |
rdacontent/ger |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
Book |
| Media type code |
n |
| Source |
rdamedia/ger |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
Band |
| Carrier type code |
nc |
| Source |
rdacarrier/ger |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketing. |
| Source of heading or term |
aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
gnd |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary M., |
| Relator term |
VerfasserIn. |
| Relationship |
aut |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Lloyd C., |
| Relator term |
BeteiligteR. |
| Relationship |
asn |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Label |
Principles of marketing (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCGxdyXYD3YwKXcr6BWdprq |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.8 KOT |
| Call number suffix |
KOT |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN GHUCC - 13 OTHER HOLDINGS |
