Running lean : iterate from plan A to a plan that works / Ash Maurya.

By:

Maurya, Ash [author.]

Material type: Text

TextSeries: Lean seriesPublisher: Sebastopol, CA : O'Reilly Media, Inc., 2022Copyright date: 2022Edition: Third editionDescription: xliv, 322 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781098108779
1098108779

Subject(s):

DDC classification:

658.4/013

Summary: "We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey to uncover, design, and build a product that matters." -- Back cover.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Botho University Ghana Open Shelves	658.4/013 MAU (Browse shelf(Opens below))	Available		BUGH24030068

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Previous	658.1511 DRU Management accounting for business /	658.155 HOP Fundamentals of risk management : understanding, evaluating and implementing effective enterprise risk management /	658.4/012 OST Business model generation : a handbook for visionaries, game changers, and challengers /	658.4/013 MAU Running lean : iterate from plan A to a plan that works /	658.4/0352 VOS Risk analysis: a quantitative guide.	658.4/04 HEA Fundamentals of project management /	658.4/04028553 PHI Project management with CompTIA Project+ : on track from start to finish /	Next

Series title from jacket.

Previous edition: 2012.

Includes bibliographical references (pages 311-312) and index.

"We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey to uncover, design, and build a product that matters." -- Back cover.

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