Travel marketing, tourism economics and the airline product : an introduction to theory and practice

By:

Camilleri, Mark Anthony

Material type: Text

TextSeries: Publisher: Cham, Switzerland : Springer, [2018]Copyright date: �2018Description: xxiv, 213 pages : illustrations ; 24 cmISBN:

9783319498485

Subject(s):

DDC classification:

302.23

LOC classification:

G155.A1 C265 2018

Summary: "This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments."-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty of Hospitality & Sustainable Tourism	302.23 CAM (Browse shelf(Opens below))	Available		BULIB27233

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Includes bibliographical references (pages 205-207) and index.

"This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments."-- Provided by publisher.

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