Tap unlocking the mobile economy
Material type: TextPublisher: Cambridge, Massachusetts The MIT Press [2017]Description: ix, 230 Seiten IllustrationenISBN:- 9780262036276
- 0262036274
- Mobile commerce
- Cell phone advertising
- Consumer behavior
- World Wide Web -- Security measures
- Mobile commerce
- Cell phone advertising
- Consumer behavior
- World Wide Web -- Security measures
- Commerce mobile
- Consommateurs -- Comportement
- Cell phone advertising
- Consumer behavior
- Mobile commerce
- World Wide Web -- Security measures
- Verbraucherverhalten
- Smartphone
- Internet
- Mobile Business
- Cell phone advertising
- Consumer behavior
- Mobile commerce
- World Wide Web Security measures
- 381.142
- HF5548.34
- QP 650
- 381.142 GHO
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Botho University Namibia Open Shelves | Faculty Business & Accounting | 381.142 GHO (Browse shelf(Opens below)) | 1 | Available | BU-LIB27061 |
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Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index
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