Strategic Management for Travel and Tourism.

Contributor(s):

Material type: Text

TextPublication details: Taylor & Francis 2003.Description: 1 online resource (421)ISBN:

9780750648547

Genre/Form:

Electronic resource.

DDC classification:

338.4791

LOC classification:

G155

Summary: Annotation Strategic Management for Travel and Tourismis the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourismis a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty of Hospitality & Sustainable Tourism	338.4791 EVA (Browse shelf(Opens below))	Available		BU-LIB20178

Annotation Strategic Management for Travel and Tourismis the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourismis a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

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