Marketing management

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane

Material type: Text

TextPublisher: Harlow, Essex ; Boston, MA : Pearson Education Ltd., 2016Edition: 15th edition, Global editionDescription: 714 pages colour illustrations ; 28 cmISBN:

9781292092621
1292092629

Subject(s):

Genre/Form:

Textbooks.

DDC classification:

658.8 KOT

Summary: For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.8 KOT (Browse shelf(Opens below))	Available		BU-LIB25614
Books	Botho University eSwatini Reference	Faculty Business & Accounting	658.8 KOT (Browse shelf(Opens below))	Available		BU-LIB25770

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Previous	658.8 KIM Internal marketing : Another approach to marketing for growth	658.8 KOT A framework for marketing management /	658.8 KOT Marketing management	658.8 KOT Marketing management	658.8 KOT Principles of marketing	658.8 KOT Marketing management : a South Asian perspective /	658.8 KOT Principles of marketing	Next

Previous Global edition, 2012.

Includes bibliographical references and index.

For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor.

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