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Principles of marketing by Philip Kotler and Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.Edition: 12th ed. Low price edDescription: xix, 577 pages : illustrations (chiefly color) ; 28 cmISBN:
  • 9788131715475
Subject(s): DDC classification:
  • 658.8 23/eng/20230216
Contents:
Part 1 -- Defining marketing and the marketing process -- Part 2 -- Understanding the marketplace and consumers -- Part 3 -- Desining a customer-Driven marketing strategy and integrated marketing mix -- Part 4 Extending marketing.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.8 KOT (Browse shelf(Opens below)) Available BU-LB02087

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., �2008.

Part 1 -- Defining marketing and the marketing process -- Part 2 -- Understanding the marketplace and consumers -- Part 3 -- Desining a customer-Driven marketing strategy and integrated marketing mix -- Part 4 Extending marketing.

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