Essentials of marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By:

Lamb, Charles W

Contributor(s):

Hair, Joseph F
McDaniel, Carl, Jr, 1941-

Material type: Text

TextPublisher: Australia ; United States : South-Western College Pub., [2001]Copyright date: �2001Edition: 2nd edDescription: 2 volumes : illustrationsISBN:

9780324043785

Subject(s):

Marketing
Marketing -- Management
Marketing
Marketing
Marketing -- Gestion
marketing
Marketing
Marketing -- Management

DDC classification:

658.8 21

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.8 LAM (Browse shelf(Opens below))	Available		BU-LIB20156

Includes bibliographical references (pages 552-564) and indexes.

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