Marketing Lamb, Hair, McDaniel, Boshoff, Terblanche, Elliott, Klopper.

By:

Lamb, Charles W [author.]

Contributor(s):

Material type: Text

TextPublisher: Cape Town, South Africa : Oxford University Press Southern Africa, 2015Edition: Fifth editionDescription: xv, 591 pages : illustrations ; 28 cmISBN:

9780199079926

Subject(s):

DDC classification:

658.8 23

LOC classification:

HF5415 .L2624 2015

Summary: "Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts."--Publisher's description.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.8 MAR (Browse shelf(Opens below))		Available		BU-LIB23424
Books	Botho University Lesotho Open Shelves	Faculty Business & Accounting	658.8 (Browse shelf(Opens below))	1	Available		BK000672

Includes bibliographical references and index.

"Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts."--Publisher's description.

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