Data mining techniques : for marketing, sales, and customer relationship management /

By:

Berry, Michael J. A

Contributor(s):

Linoff, Gordon

Material type: Text

TextPublication details: Indianapolis : Wiley, 2004.Edition: 2nd editionDescription: 1 online resource (xxv, 643 pages) : illustrations, 1 mapISBN:

8126505176

Subject(s):

Additional physical formats: Print version:: Data mining techniques.DDC classification:

658.802

Online resources:

Summary: * Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support* The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining.

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* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support* The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining.

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