Marketing and the bottom line : the marketing metrics that will pump up cash flow /

By:

Ambler, Tim

Material type: Text

TextPublication details: London : FT Prentice Hall, 2003.Edition: 2nd edDescription: xiv, 320 pages : illustrations ; 24 cmISBN:

0273661949
9780273661948

Subject(s):

DDC classification:

658.802

Summary: Most marketing managers and CEOs want to know what return they can expect on marketing expenditure. In this second edition, Tim Ambler explains how to determine which portfolio of marketing activities will reap the best outcome and sales.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.802 AMB (Browse shelf(Opens below))	Available		BU-LIB20521

Previous edition: 2000.

Includes bibliographical references and index.

Most marketing managers and CEOs want to know what return they can expect on marketing expenditure. In this second edition, Tim Ambler explains how to determine which portfolio of marketing activities will reap the best outcome and sales.

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