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Integrated marketing communications in advertising and promotion /

By: Material type: TextTextPublication details: United States ; United Kingdom : South-Western/Cengage Learning, 2010.Edition: 8th ed., International edDescription: xx, 668 pages : color illustrations ; 28 cmISBN:
  • 9780324665314
  • 0324665318
Report number: 2008939395Subject(s): DDC classification:
  • 658.802
LOC classification:
  • HF5415.123 .S54 2010
Summary: This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.802 SHI (Browse shelf(Opens below)) Available NIIT06912
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.802 SHI (Browse shelf(Opens below)) Available BC-LIB06913

Includes bibliographical references and indexes.

This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.

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