Integrated marketing communications in advertising and promotion /
Material type: TextPublication details: United States ; United Kingdom : South-Western/Cengage Learning, 2010.Edition: 8th ed., International edDescription: xx, 668 pages : color illustrations ; 28 cmISBN:- 9780324665314
- 0324665318
- 658.802
- HF5415.123Â .S54 2010
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.802 SHI (Browse shelf(Opens below)) | Available | NIIT06912 | ||
Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.802 SHI (Browse shelf(Opens below)) | Available | BC-LIB06913 |
Includes bibliographical references and indexes.
This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.
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