Strategic marketing : theory and application for competitive advantage.

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Material type: Text

TextPublication details: UK: Oxford University Press, 2014.Edition: Second editionDescription: 392 Pages IllustrationsISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.802 REN (Browse shelf(Opens below))		Available	BU-LIB23398
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.802 REN (Browse shelf(Opens below))		Available	BU-LIB23399
Books	Botho University Lesotho Open Shelves	Faculty Business & Accounting	658.8 STR (Browse shelf(Opens below))	1	Available	BK000637

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Previous	658.8 JOB Principles and practice of marketing	658.8 KOT Principles of marketing	658.8 MCM Big Business Marketing Study Text	658.8 STR Strategic marketing : theory and application for competitive advantage.	658.8 ZEI Services marketing : Integrating customer. /	658.8 ZEI Services marketing : Integrating customer. /	658.800285 VOL Always on advertising, marketing and media in an era of consumer control /	Next

Include bibliography referancing and index

English

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