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Business driven information systems Paige Baltzan, Daniels College of Business, University of Denver.

By: Material type: TextTextPublisher: New York, NY : McGraw Hill Education, [2016]Edition: Fifth editionDescription: xxviii, 386 pages : illustrations ; 28 cmISBN:
  • 9781259765155
Subject(s): DDC classification:
  • 658.4/038011 23
LOC classification:
  • HD30.2 .B357 2016
Summary: ""Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.""--Publisher's description.
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Includes bibliographical references and index.

""Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.""--Publisher's description.

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