Tourism : the business of hospitality and travel

By:

Cook, Roy A [author.]

Contributor(s):

Material type: Text

TextSeries: Publisher: Harlow, Essex : Pearson Education Limited, [2014]Copyright date: �2014Edition: Fifth edition, Pearson new international editionDescription: ii, 374 pages : illustrations (some color), maps (some color) ; 28 cmISBN:

9781292039503

Subject(s):

DDC classification:

910.68

Summary: This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty of Hospitality & Sustainable Tourism	910.68 COO (Browse shelf(Opens below))	Available		BU-LIB20110

Includes bibliographical references and index.

This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

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