Brand positioning : strategies for competitive advantage /
Material type: TextPublication details: New Delhi ; London : Tata McGraw-Hill, �2005.Edition: 2nd edDescription: xiv, 292 pages : illustrations ; 24 cmISBN:- 0070581592
- 9780070581593
- 658.827
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.827 SEN (Browse shelf(Opens below)) | Available | BC-LIB11256 | ||
Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.827 SEN (Browse shelf(Opens below)) | Available | BC-LIB11255 | ||
Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.827 SEN (Browse shelf(Opens below)) | Available | BC-LIB11254 |
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This new edition helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications.
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