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Marketing for hospitality and tourism

By: Contributor(s): Material type: TextTextPublication details: Essex : Pearson, c2017.Edition: 7th global edDescription: 680 p. : col. ill. ; 28 cmISBN:
  • 9781292156156
  • 1292156155
Subject(s): DDC classification:
  • 647
Summary: Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Botho University Botswana Open Shelves Faculty of Hospitality & Sustainable Tourism 647.940688 (Browse shelf(Opens below)) Available BU-LIB24131
Books Books Botho University Botswana Open Shelves Faculty of Hospitality & Sustainable Tourism 647.940688 (Browse shelf(Opens below)) Available BU-LIB24977
Books Books Botho University Botswana Open Shelves Faculty of Hospitality & Sustainable Tourism 647.940688 (Browse shelf(Opens below)) Available BU-LIB24132
Books Books Botho University Botswana Open Shelves Faculty of Hospitality & Sustainable Tourism 647.940688 (Browse shelf(Opens below)) Available BU-LIB19948
Books Books Botho University Botswana Open Shelves Faculty of Hospitality & Sustainable Tourism 647.940688 (Browse shelf(Opens below)) Available BU-LIB19949
Books Books Botho University Botswana Open Shelves Faculty of Hospitality & Sustainable Tourism 647 KOT (Browse shelf(Opens below)) Available BU-LIB24978

Part I: Understanding the Hospitality and Tourism Marketing Process 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies 4. The Marketing Environment 5. Managing Customer Information to Gain Customers Insights 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Customer Driven Marketing Strategy: Creating Value for Target Customers PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix 9. Designing and Managing Products and Brands: Building Customer Value 10. Internal Marketing 11. Pricing: Understanding and Capturing Customer Value 12. Marketing Channels: Delivering Customer Value 13. Engaging Customers and Communicating Customer Value 14. Public Relations and Sales Promotion 15. Professional Sales 16. Direct, Online, Social Media and Mobile PART IV: Managing Hospitality and Tourism Marketing 17. Destination Marketing 18. Next Year's Marketing Plan.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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