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Marketing management : a South Asian perspective / Philip Kotler ... [et al.].

Contributor(s): Material type: TextTextPublication details: Delhi, India ; New York : Pearson/Prentice Hall, 2007, 2006.Edition: 12th edDescription: xxvi, 771 p. : ill. (some col.) ; 26 cmISBN:
  • 8131702006
  • 9788131702000
Subject(s): DDC classification:
  • 658.8 23/eng/20240417
LOC classification:
  • HF5415.13 .M352325 2007 HF5415.12.S754
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Item type Current library Call number Status Date due Barcode
Books Books Botho University Namibia 658.8 (Browse shelf(Opens below)) Available NIIT03051

"Authorized adoptation from the United States edition, entitled Marketing management, 12th edition, ISBN 0131457578, by Kotler, Philip and Keller, Kevin Lane, published by Pearson Education ... c2006"-T.p. verso.

Includes bibliographical references and indexes.

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