The automatic customer : creating a subscription business in any industry / John Warrillow.

By:

Warrillow, John, 1971-

Material type: Text

TextPublisher: New York : Portfolio, [2015]Description: 218 pages ; 23 cmISBN:

9781591847465 (hardback)

Subject(s):

DDC classification:

658.8/7 23

LOC classification:

HB615 .W37 2015

Other classification:

BUS060000 | BUS025000 | BUS043000

Summary: "How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.87 WAR (Browse shelf(Opens below))	Available		BU-LIB25314

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Previous	658.87 MAR Marketing channels	658.87 TER Retail management : a South African perspective /	658.87 TER Retail management	658.87 WAR The automatic customer : creating a subscription business in any industry /	658.872 BOT Managing e-commerce in business	658.872 CHA E-Business and E-commerce management	658.872 CHA E-Business and E-Commerce management : strategy, implementation and practice	Next

Includes bibliographical references (pages 203-212) and index.

"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"-- Provided by publisher.

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