Sports publicity : a practical approach / Joe Favorito.

By:

Favorito, Joseph

Material type: Text

TextPublication details: London ; New York : Routledge, 2013.Edition: 2nd edDescription: viii, 376 pages : illustrations ; 25 cmISBN:

9780415635004
9780415635011

Subject(s):

DDC classification:

659.2/9796 23

LOC classification:

GV174 .F38 2013

Summary: "Effective communication skills are essential for any organization. In this fully revised and updated edition of his ground breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge, and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores all the most important professional themes, topics, and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas. The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals."--Back cover.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Personal development, Motivation, Religion, Psycho, and any that is not within the other codes	659.29796 FAV (Browse shelf(Opens below))	Available		BU-LIB23714

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Previous	659.1 MAN Learning Google AdWords and Google Analytics	659.2 CAM THINK Public Relations: Pearson New International Edition.	659.2 HAN Handbook of public relations	659.29796 FAV Sports publicity : a practical approach /	660.2842 GEA Transport processes and separation process principles : (includes unit operations) /	660.2842 GEA Transport processes and separation process principles : (includes unit operations) /	667.60968 GRA Decorated homes in Botswana	Next

Includes bibliographical references.

"Effective communication skills are essential for any organization. In this fully revised and updated edition of his ground breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge, and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores all the most important professional themes, topics, and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas. The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals."--Back cover.

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