Relevance Raises Response : How to Engage and Acquire with Mobile Marketing / by Bob Bentz.

By:

Bentz, Bob [author.]

Contributor(s):

Thorlton, Elizabeth [editor.]

Material type: Text

TextPublisher: [Place of publication not identified] : SkillBites, LLC, �2016Description: xix, 333 pages ; 23 cmISBN:

9781942489115

Subject(s):

DDC classification:

658.872 23/eng/20231120

LOC classification:

HF5548.34 .B478 2016

Summary: Marketing is an ongoing contest for people's attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. What you'll discover in this book are proven strategies from an author that lives mobile marketing every day. It's his passion. It's his livelihood.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Information Technology	658.872 BEN (Browse shelf(Opens below))	Available		BU-LIB27066

Includes bibliographical references (pages 303-312; 317-323) and index.

Marketing is an ongoing contest for people's attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. What you'll discover in this book are proven strategies from an author that lives mobile marketing every day. It's his passion. It's his livelihood.

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