Tourism : the business of hospitality and travel

By:

Cook, Roy A

Contributor(s):

Material type: Text

TextSeries: Publisher: Harlow, Essex : Pearson Education Limited, [2014]Copyright date: 2014Edition: Fifth edition, Pearson new international editionDescription: ii, 374 pages : illustrations (some color), maps (some color) ; 28 cmISBN:

9781292039503

Subject(s):

DDC classification:

910.68

Summary: This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty of Hospitality & Sustainable Tourism	910.68 COO (Browse shelf(Opens below))	Available		BULIB20110
Books	Botho University Botswana Open Shelves	Faculty of Hospitality & Sustainable Tourism	910.68 COO (Browse shelf(Opens below))	Available		BU-LIB20109

Browsing Botho University Botswana shelves, Shelving location: Open Shelves, Collection: Faculty of Hospitality & Sustainable Tourism Close shelf browser (Hides shelf browser)

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Previous	910.4028 AZA Tourism, travel, and blogging : a discursive analysis of online travel narratives	910.462 MIL Resorts : management and operation	910.68 COO Tourism : the business of hospitality and travel	910.68 COO Tourism : the business of hospitality and travel	910.68 COO Tourism : the business of hospitality and travel	910.68 ECO Ecotourism : management, development and impact	910.68 HOL The Business of tourism	Next

Includes bibliographical references and index.

This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

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