Image from Google Jackets

Data mining techniques : for marketing, sales and customer relationship management / by Michael J.A. Berry & Gordon S. Linoff.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Wiley-India, 2004.Edition: 2nd edDescription: xix, 643 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 8126505176
  • 9788126505173
  • 0471470643
  • 9780471470649
Subject(s): DDC classification:
  • 005.751 BER 22
LOC classification:
  • HF5415.125 .B47 2004
Other classification:
  • TP311.13
Online resources:
Contents:
Why and whatis data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics : data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic cluster detection -- Knowing when to worry : hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Botho University Namibia 005.751 BER (Browse shelf(Opens below)) 1 Available BC-LIB09357
Books Books Botho University Namibia 005.751 BER (Browse shelf(Opens below)) 2 Available BC-LIB09352

Includes index.

Why and whatis data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics : data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic cluster detection -- Knowing when to worry : hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.

Current Copyright Fee: GBP32.00 0. Uk

There are no comments on this title.

to post a comment.

Powered by Koha