The service-dominant logic of marketing dialog, debate, and directions Robert F. Lusch and Stephen L. Vargo, editors; foreword by Ruth N. Bolton and Frederick E. Webster.

By:

Lusch, Robert F

Contributor(s):

Vargo, Stephen L

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India 2006.Edition: Eastern economy edDescription: xviii, 449 pages illustrations 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

8120330404
9788120330405

Subject(s):

Marketing -- Philosophy
Customer services
Relationship marketing
Marketing -- Philosophie
Service �a la client�ele
Marketing relationnel
Customer services
Marketing -- Philosophy
Relationship marketing

DDC classification:

658.812 SER 22/eng/20230216

LOC classification:

HF5415 L936s 2006

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