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Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick.

By: Contributor(s): Material type: TextTextPublisher: London : McGraw-Hill Education, 2016Edition: Eight editionDescription: xxx, 813 pages : illustrations (some color) ; 26 cm Media type:
  • Book
ISBN:
  • 9780077174149
  • 0077174143
Subject(s): Genre/Form: DDC classification:
  • 658.8 JOB 20/eng/20230216
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Includes glossary, index

Includes bibliographical references and index.

English

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