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Mobile commerce : technology, theory, and applications, Brian E. Mennecke, Troy J. Strader.

By: Contributor(s): Material type: TextTextPublication details: Hershey, Pa. : Idea Group Pub., 2003.Description: (xxii, 339 pages : illustrationsContent type:
  • text
Media type:
  • Book
ISBN:
  • 1591400902
  • 9781591400905
  • 9781591400448
  • 1591400449
Subject(s): Additional physical formats: No titleDDC classification:
  • 658.84 MEN 21
Online resources:
Contents:
SECTION I: MOBILE COMMERCE TECHNOLOGY: NTT DoCoMo's i-mode: developing win-win relationships for mobile commerce / David J. MacDonald -- Wireless devices for mobile commerce: user interface design and usability / Peter Tarasewich -- Location-based services: locating the money / Kirk Mitchell and Mark Whitmore -- Towards a classification framework for mobile location based services / George M. Giaglis, Panos Kourouthanassis, and Argirios Tsamakos -- Wireless personal and local area networks / Thomas G. Zimmerman -- The impact of technology advances on strategy formulation in mobile communications networks / Ioanna D. Constantiou and George C. Polyzos -- SECTION II: MOBILE COMMERCE THEORY AND RESEARCH: The ecology of mobile commerce: charting a course for success using value chain analysis / Andreas Rulke, Anand Iyer, and Greg Chiasson -- The wireless application protocol: strategic implications for wireless Internet services / Stuart J. Barnes -- Mobile business services: a strategic perspective / Jukka Alanen, Erkko Autio -- Mobile portals: the development of M-commerce gateways / Irvine Clarke III, and Theresa B. Flaherty -- Factors influencing the adoption of mobile gaming services / Mirella Kleijnen and Ko de Ruyter, Martin G.M. Wetzels -- Mobile data technologies and small business adoption and diffusion: an empirical study of barriers and facilitators / Jeanette Van Akkeren and Debra Harker -- We know where you are: the ethics of LBS advertising / Patricia J. O'Connor, Susan H. Godar -- SECTION III: MOBILE COMMERCE CASES AND APPLICATIONS: A perspective on M-commerce / Mark S. Lee -- Location-based services: the criteria for adoption and solution deployment / Joe Astroth -- M-commerce in the automotive industry: making a case for strategic partnerships / Mark Schrauben and Rick Solak -- Case study: the role of mobile advertising in building a brand / Minna Pura -- Wireless in the classroom and beyond / Jay Dominick.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Botho University Lesotho Open Shelves Faculty Business & Accounting 658.84 MEN (Browse shelf(Opens below)) Available BK002849
Books Books Botho University Lesotho Open Shelves Faculty Business & Accounting 658.84 MEN (Browse shelf(Opens below)) Available BK002850
Books Books Botho University Lesotho Reference Faculty Business & Accounting 658.84 MEN (Browse shelf(Opens below)) Available BK002835
Books Books Botho University Lesotho Reference Faculty Business & Accounting 658.84 MEN (Browse shelf(Opens below)) Available BK002836

Includes Glossary and index

Title from website (viewed January 9, 2006).

Includes bibliographical references and index.

SECTION I: MOBILE COMMERCE TECHNOLOGY: NTT DoCoMo's i-mode: developing win-win relationships for mobile commerce / David J. MacDonald -- Wireless devices for mobile commerce: user interface design and usability / Peter Tarasewich -- Location-based services: locating the money / Kirk Mitchell and Mark Whitmore -- Towards a classification framework for mobile location based services / George M. Giaglis, Panos Kourouthanassis, and Argirios Tsamakos -- Wireless personal and local area networks / Thomas G. Zimmerman -- The impact of technology advances on strategy formulation in mobile communications networks / Ioanna D. Constantiou and George C. Polyzos -- SECTION II: MOBILE COMMERCE THEORY AND RESEARCH: The ecology of mobile commerce: charting a course for success using value chain analysis / Andreas Rulke, Anand Iyer, and Greg Chiasson -- The wireless application protocol: strategic implications for wireless Internet services / Stuart J. Barnes -- Mobile business services: a strategic perspective / Jukka Alanen, Erkko Autio -- Mobile portals: the development of M-commerce gateways / Irvine Clarke III, and Theresa B. Flaherty -- Factors influencing the adoption of mobile gaming services / Mirella Kleijnen and Ko de Ruyter, Martin G.M. Wetzels -- Mobile data technologies and small business adoption and diffusion: an empirical study of barriers and facilitators / Jeanette Van Akkeren and Debra Harker -- We know where you are: the ethics of LBS advertising / Patricia J. O'Connor, Susan H. Godar -- SECTION III: MOBILE COMMERCE CASES AND APPLICATIONS: A perspective on M-commerce / Mark S. Lee -- Location-based services: the criteria for adoption and solution deployment / Joe Astroth -- M-commerce in the automotive industry: making a case for strategic partnerships / Mark Schrauben and Rick Solak -- Case study: the role of mobile advertising in building a brand / Minna Pura -- Wireless in the classroom and beyond / Jay Dominick.

English

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