Business Research Methods : Alan Bryman

Includes bibliographical references and index.

Includes bibliographical references and index.

Machine generated contents note: Learning Objectives -- Research Skills -- Introduction -- The Four Frameworks Approach -- The Four Frameworks And The Research Process -- Keeping A Research Diary -- The Development of Social Research -- The Different Social Research Paradigms -- An Introduction To Research Methodology -- A Brief Introduction To Research Ethics -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Research Ideas -- Turning Research Ideas Into Research Projects -- The First Step: Developing A Research Statement -- Aims And Objectives -- Source Appropriate Literature -- The Different Approaches To Research -- Data: What Constitutes Evidence? -- Plagiarism -- Compiling A Bibliography -- The Uses Of Appendices -- Keeping The Research Diary -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives

Note continued: Research Skills -- Introduction -- Ethics In Business Research -- Other Ethical Issues In Research -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- The Research Process -- The Philosophical Underpinnings Of Research And Research Methodologies -- The Research Project And The Philosophical Frameworks -- The Methodological Pyramid -- The Use Of Theory In The Generation Of Knowledge -- The Importance Of Theory In Research -- How To Create A Theoretical Framework: The Second Of The Four Frameworks -- How To Generate Theory From Your Own Research -- The Links Between Research, Theory And Knowledge -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Generating Ideas For Research Projects -- A Conceptual Framework: The First Step -- Refining Research Ideas

Note continued: Limiting The Scope Of A Research Project -- Aims And Objectives -- Create A Theoretical Framework For A Project, And Provide A Sample Literature Review -- Outline A Methodological Framework For A Research Project -- Developing A Research Proposal -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Literature In Research -- The Conceptual Framework As A Guide To The Review Of The Literature -- Create A Theoretical Framework -- Writing The Literature Review -- Reading Literature: Some Key Points -- Referencing The Work -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Research Methodologies -- Deciding On The Most Appropriate Methodology For Your Own Research -- Create A Methodological Framework, The Third Of The Four Frameworks -- Case Study

Note continued: Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Samples And Sampling In Research -- Research Methods -- Data Collection Methods -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Secondary Data -- Differentiating Between Primary And Secondary Data -- Sourcing Secondary Data Sets -- Evaluate The Utility Of The Data Available -- Use Secondary Data Appropriately -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Understanding Observation -- The Different Kinds Of Observation -- Using Observation -- The Need For Rigour In Observation -- Critique The Use Of Observation In Research -- Designing An Observation Study -- Case Study -- Chapter Review

Note continued: End of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Interviews And Focus Groups -- Critique The Use Of Interviews And Focus Groups In Other Research Projects -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Questionnaires And Scales -- Projective Techniques -- The Issues Of Validity And Reliability -- Designing Questionnaires And Scales -- The Politics And Practicalities Of Asking A Question -- A Pilot study -- Response Rates -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Data And Data Management -- An Introduction To Data Analysis -- The Four Stages Of Data Analysis -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading

Note continued: Learning Objectives -- Research Skills -- Introduction -- Working With Quantitative Data -- Questionnaire Used In Street Intercept Interviews With High Street Fashion Shoppers -- Coding Key For High Street Shoppers' Questionnaire (Lian's Research) -- The Variable In Quantitative Data Analysis -- Basic Statistical Analysis -- Graphing Data -- The Four Stages In The Data Analysis Process -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- Qualitative Data Analysis -- The Four Stages Of Data Analysis -- Data Analysis In Case Study Research: An Introduction -- Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading -- Learning Objectives -- Research Skills -- Introduction -- The Final Chapter-Writing Conclusions And Drawing Recommendations -- The Recommendations Of The Study -- Writing The Research Project

Note continued: Case Study -- Chapter Review -- End Of Chapter Questions -- References -- Recommended Reading.

In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina's empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.