Marketing management

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2012Edition: 14. edDescription: 679 pages illustrationsISBN:

9780273753360
0273753363

Subject(s):

DDC classification:

658.8

LOC classification:

HF5415.13

Summary: For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearsons online tutorial and assessment platform.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University eSwatini Open Shelves	Faculty Business & Accounting	658.8 KOT (Browse shelf(Opens below))	Available		BUESW24074085

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearsons online tutorial and assessment platform.

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