Language in International Business : developing a field edited by Mary Yoko Brannen and Terry Mughan.

Includes bibliographical references and index.

Includes bibliographical references and index.

Introduction / Mary Yoko Brannen and Terry Mughan -- Methodological considerations in cross-national consumer research / Robert T. Green and Phillip D. White -- Cross-cultural interaction the international comparison fallacy? / Nancy J. Alder and John L. Graham -- The multinational corporation as a multilingual community: language and organization in a global context / Yadong Luo and Oded Shenkar -- Language policies and practices in wholly owned foreign subsidiaries: a recontextualization perspective / Vesa Peltokorpi and Eero Vaara -- The multifaceted role of language in international business: unpacking the forms, function and features of a critical challenge to MNC theory and performance / Mary Yoko Branne, Rebecca Piekkari and Susanne Tietze -- Re-considering langue within a cosmopolitan understanding: toward a multilingual franca approach in international business studies / Maddy Janssens and Chris Steyaert -- Linguistic gender marking and its international buiness ramifications / Estefania Santacreu-Vasut, Oded Shenkar and Amir Shoham -- Why and how does shared langue affect subsidiary knowledge inflows? A social identity perspective / B. Sebastian Reiche, Anne-Wil Harzing and Markus Pudelko -- Fit, misfit, and beyond fit: relational metaphors and semantic fit in international joint ventures / Leigh Anne Liu, Wendi L. Adair and Daniel C. Bello -- Conclusion / Terry Mughan and Mary Yoko Brannen.

This collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today's increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, this book provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced.

English