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Marketing management

By: Contributor(s): Material type: TextTextSeries: Always learningPublication details: Boston, Mass. ; Munich : Pearson, 2016.Edition: 15. ed., global edDescription: Getr. Zahlung : Illustrationen, Diagramme ; 28 cmISBN:
  • 9781292092621
  • 1292092629
Subject(s): DDC classification:
  • 658.8 KOT
Summary: For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Botho University eSwatini Open Shelves Faculty Business & Accounting 658.8 KOT (Browse shelf(Opens below)) Available BUESW24104110
Reference Reference Botho University eSwatini Open Shelves Faculty Business & Accounting 658.8 KOT (Browse shelf(Opens below)) Not for loan BUESW24074140
Reference Reference Botho University Lesotho Faculty Business & Accounting 658.8 KOT (Browse shelf(Opens below)) Not for loan
Reference Reference Botho University Lesotho Faculty Business & Accounting 658.8 KOT (Browse shelf(Opens below)) Not for loan

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

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