Marketing management
Material type: TextSeries: Always learningPublication details: Boston, Mass. ; Munich : Pearson, 2016.Edition: 15. ed., global edDescription: Getr. Zahlung : Illustrationen, Diagramme ; 28 cmISBN:- 9781292092621
- 1292092629
- 658.8 KOT
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Botho University eSwatini Open Shelves | Faculty Business & Accounting | 658.8 KOT (Browse shelf(Opens below)) | Available | BUESW24104110 | ||
Reference | Botho University eSwatini Open Shelves | Faculty Business & Accounting | 658.8 KOT (Browse shelf(Opens below)) | Not for loan | BUESW24074140 | ||
Reference | Botho University Lesotho | Faculty Business & Accounting | 658.8 KOT (Browse shelf(Opens below)) | Not for loan | |||
Reference | Botho University Lesotho | Faculty Business & Accounting | 658.8 KOT (Browse shelf(Opens below)) | Not for loan |
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
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