Advertising, promotion and other aspects of integrated marketing communications

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TextPublication details: Mason, Ohio : Thomson South-Western, 2013.Edition: 9th edDescription: xxii, 729 p. : il. (algunos color) ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University eSwatini Open Shelves	Faculty Business & Accounting	658.82 SHI (Browse shelf(Opens below))	Available		BUESW24104131

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Previous	658.812 SER The service-dominant logic of marketing dialog, debate, and directions	658.812 SER The service-dominant logic of marketing dialog, debate, and directions	658.82 KAZ Advertising and sales promotion /	658.82 SHI Advertising, promotion and other aspects of integrated marketing communications	658.827 SEN Brand positioning : Strategies for competitive advantage	658.83 MAL Marketing research : an applied orientation /	658.83 MAL Marketing research : an applied orientation /	Next

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